Digital marketing is a generic term for product & service marketing that uses digital channels to attract & retain customers. And any – from advertising on online radio to advertising contextual advertising on the Internet. In simple terms, digital marketing is any promotion in which digital is involved.
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
SEO is related to improving website traffic by increasing how visible webpages are to people searching the internet using search engines. But this SEO definition neglects something vital to getting good search results — user experience.
Social Media Marketing
Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.
- Skippable in-stream ads.
- Non-skippable in-stream ads (including bumper ads)
- Video discovery ads (formerly known as in-display ads)
- Non-video ads (i.e., overlays and banners)